On LinkedIn, content works.
BUT…
Content only works if it’s used on the right platform.
❌ Posting analytical video content will not work on LinkedIn.
❌ Posting too formal GPT content will not work on LinkedIn.
❌ Posting long video content will not work on LinkedIn.
❌ Posting copy-pasted content will not work on LinkedIn.
But it might work on other platforms.
People focus too much on content.
Yes, it’s important. But so is the platform.
“Create valuable content?”. Yes, but it might mean different on different platforms.
📌 What works on LinkedIn?
More actionable, personal, and resourceful content.
📌 What works on Twitter?
More fun, crisp, and guides content.
📌 What works on YouTube?
More in-depth, personal, and real content.
📌 What works on Newsletters?
More detailed, min-guide, and personal content.
Basically, you have to understand the platform to know what kind of content works where.
The key is to adapt.
Here’s the type of content you can create on the LinkedIn platform in particular:
↳ Carousels – to explain the processes and resources.
↳ Posts with visuals – to attract eyeballs but also to make it more real and personal.
↳ Quotes – to crisply explain the post in 1-2 sentences and add a long caption.
↳ Videos – to visually explain a topic or advice.
Understand the platform and content will automatically perform.
I hope you liked this quick newsletter today. :)
Love, S.
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